Conscious Consumers


It was only a few years ago, during the 1st Parabere Forum edition in Bilbao, that I realized shops and chains are selling only “perfect” fruit and vegetables. 
It’s been under my eyes for ages, but it’s been only thanks to Fruta Feia speech that I learned that “aesthetically perfect” doesn’t mean better and above all that there is something wrong behind… we, as consumers, have a role and responsibilities. We find only perfect fruits and vegetables because apparently we prefer and buy only the most beautiful ones.  But what happens to less perfect ones? And what about farmers that do not earn from their harvest?
I always look for the best ingredients, but you need to recognize which is the thin line between good and right. I’ve chosen to respect nature and farmers being a conscious consumer… and you?